What is media buying, media planners, media planner

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What is media buying, media planners, media planner

Media buying requires a media planner to optimize what is bought

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Media buying requires a media planner to optimize what is bought, depending on the budget, which includes the medium, the quality of the medium and how much time and space is required. Advertising space can be bought on a spot basis, a regional basis, or a national basis. However, if a media buyer works with a national client, they will determine a plan on a state by state basis as rates, leads, space and time vary from state to state.

Tags: advertising, United States

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